BGN and Rustlers are ‘better than you think’

Top 100 grocery brand Rustlers have turned to Manchester based brand-led design agency BGN following a competitive pitch.

The main objective for the No 1 micro snacking brand is to re-launch the consumer facing website in line with their new ‘Better Than You Think’ campaign created by Droga5. Which aims to challenge consumer perceptions of the brand and elevate Rustlers quality credentials. Landing the message that Rustlers burgers are made with 100% British and Irish beef.

Whilst also completely overhauling the Rustlers trade website in line with the new Rustlers brand identity created by Brand Opus.

The campaign is designed to elevate quality perceptions and position Rustlers as the perfect meal solution for time-pressed consumers. Phase 1 of the consumer site went live in line with the new campaign in September, with phase 2 launching in December along with the Rustlers trade website.

Rebecca Simpkin, Brand Manager at Rustlers UK said:

It was clear throughout the selection process that BGN just got us. It was important to us that we selected a design partner who understood the brand and who could bring fresh outlook to both our brand and trade websites. Both have very different challenges, but BGN demonstrated a clear understanding of both sides of the business, whilst also showing a tremendous passion for the brand.

Antonio Giansante, Managing Director at BGN Said:

“At BGN we have a lot of experience working with FMCG brands on both brand, packaging and digital projects. And our brand-led approach to digital positions us perfectly for a project like this, where we need to bring a brand and a campaign to life online.

Our knowledge of brand allows us to really build upon the work done by Brand Opus and Droga5. It’s great to have not only a strong brief but some great assets on which to develop the creative for both websites. This is an amazing opportunity to work with another household name”

BGN was founded in 2017 by Paul Bailey, Antonio Giansante and David Newton. Working across brand, packaging, print and digital. Clients include Carlsberg, Gillette, Onken, Mark Hill Haircare, Public Desire, Belton Farm and Lancashire Farm.