World leading optimization expert and boardroom advisor, with first hand success stories from blue-chip companies, including Canon, AVIS and Interflora as well as smaller ambitious businesses and startups.

Dan is co-author of the Amazon best seller ‘E-Commerce Website Optimization: Why 95% of your website visitors don’t buy – and what you can do about it’, published by Kogan Page in January 2017 (second edition out in July 2020). The first detailed step-by-step guide of how to optimize your ecommerce website.