Back in 1995, in the internet’s infancy, Chris co-founded a digital agency which he subsequently led through 17 years of unprecedented change online. He became Executive Chairman of Armadillo in 2018, as part of its management buy-out. He also holds the position of Chairman of one of the UK’s largest creative networks, Bristol Media.

At Armadillo, he focuses on growing all areas of the business and supporting and mentoring our rapidly expanding team. An experienced business coach, Chris also works with SMEs to help them stay on track and keep focussed through all the challenges they face.