Award winning Creative lead with 20+ years of experience designing experiences across web and mobile, including proposition testing and development. Amanda has worked with an extensive range of clients, including GlaxoSmithKline, NatWest, RBS, Barclays Wealth, BT, DeBeers, VisitBritain,VisitEngland, JP Morgan and others.

In the last few years, Amanda has been focussed in the Finance sector. An exciting and fast paced industry to work in with so much disruption and many innovation possibilities. Really understanding how big corporates with legacy technology can start to compete with the Fintechs and not just catch up has been the most exciting challenge.

Working using Agile methodologies, whilst ensuring that all design is data and customer driven and rigorously tested has given her the opportunity to deliver AI Chatbot solutions, Alexa skills and develop new product propositions to large scale Beta release.