Hroda Spiced Rum Labelling hits the Spot

14th June 2023

After the highly successful launch of Charles & Mike Distilling Ltd.’s Big Seven gin range, we were thrilled when they approached the Avian team once again, to design the bottle for their new spiced rum Hroda.
Hroda, pronounced Ro-da, is a tribute to the local area and the Hroðingas, led by Hroða, who settled in The Rodings, Essex, in the sixth century.
We chose an off-shelf glass that adds an element of fun but is also relevant to the Anglo-Saxon period and created a quirky yet premium label wrap design with illustration assets.

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