Adapt

Adapt has used the following skills/services in the project.

Content Marketing

Content Performance & Optimisation

Content Strategy/Creation

SEO

If you’ve been to university – or have ever considered going – chances are you’ll be well acquainted with Times Higher Education (THE).

THE is the world’s leading university review site. And their annual global rankings have been trusted by students, parents, teachers and higher-education institutions since 2004.

"Tes had a huge opportunity to enhance their organic performance through technical improvements. The key to success was not in defining them, but in immersing ourselves with the client to understand their internal challenges and limitations - allowing us to provide support tailored to their needs and craft a strategy that was executable at speed."

Haseeb Shaik | Adapt Worldwide

The Challenge

University ratings have real influence, and THE - part of Tes - wanted to keep their own rankings top of the pile when prospective students start their research.

They approached us to help improve organic visibility for both their UK and US sites. And with time in short supply, they needed an approach that would bring tangible results – fast.

How we solved it

Our tech and content teams set to work analysing THE’s sites. They identified where to make the biggest impact in the shortest amount of time, and created an action plan of key priorities.

Top of the list was a complete overhaul of the sites’ metadata, as well as creating and executing an editorial calendar and identifying new content opportunities.

THE’s in-house team was then able to work through the list quickly and efficiently, with our experienced developers on hand to offer any technical support and guidance they needed.