Adapt

Adapt has used the following skills/services in the project.

Content Marketing

Content Performance & Optimisation

SEO

What do Red Magazine, Elle, Harper’s Bazaar and Cosmopolitan share in common?

If you said they’re all flagship publications of Hearst Communications – the American multinational mass-media giant – well, you’d be absolutely right.

"Providing content insights for one of the most respected publishing houses in the world was a unique and demanding challenge! But by cross-mapping search insights with new and established persona profiles we were able to help iconic publications evolve their approach to online content creation."

Robbie Reddy | Adapt Worldwide

The Challenge

Hearst approached us to improve search visibility and increase organic traffic for several of their best-known online titles.

Nothing out of the ordinary there.

Until you consider that these are constantly updated editorial sites, with hundreds of thousands of pages between them. Making the project anything but run-of-the-mill.

How we solved it

A job of this size is a major collaborative effort. So we kicked off with a series of immersion sessions with the Hearst team, to gauge their skill level and see what they could handle in house.

We then did a deep audit of their sites, covering everything from domain authority, content and backlink opportunities, to keyword research, link toxicity, and tech and metadata analysis.

This allowed us to create a detailed roadmap for improving organic performance, with a clear set of priority actions – from quick, easy wins to big, long-term efforts.

With the roadmap agreed, it was then a case of working meticulously through the list. Sensitive, always, to the existing demands on Hearst’s tech team. And agile enough to react to any bumps along the way.