The media landscape continues to evolve - so are you keeping up? Are you in a position to overcome the challenges and exploit the opportunities you’ll face this year?

Following the recent publication of our white paper ‘No Such Normal: Navigating Tomorrow’s Media Landscape’, our webinar took an in-depth look at what has changed, what has stayed the same and what needs to remain post-COVID-19.

Moderated by Accord’s Strategy Director Jasman Ahmad, the panel included experts from Accord Marketing, Google, Mail Metro Media, Radio Experts, Talon and The Kite Factory. Together they discussed their experiences of the last 12 months and what they believed to be the key opportunities in 2021.

We’ve had some wonderful feedback from a highly engaged audience that found this morning of discussion and debate to be interesting and insightful.  

The sessions provided a channel-specific viewpoint on several hot topics, including:

Did COVID-19 change everything for everyone?

Has anything stayed the same?

How the pandemic has affected channel consumption and what this means for this year’s budgets?

What does the state of the media landscape mean for your own marketing strategy?

Changing consumer behaviours across media channels. Stick or twist?

Do increased audiences represent an opportunity?

The webinar can now be watched on demand.