Dave turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train, ending up in senior PR and marketing roles for tech brands. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade wrote, produced and remixed artists as diverse as Kylie, Bat For Lashes, Jamelia, The Verve, Lily Allen and Chamonix, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian as well as amassing numerous writing credits. In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and creative, writing TV scripts, rescoring trailers and generally making a nuisance of himself. Until they made him head of Creative. Whilst he was there, he came up with some good ideas for LOVEFiLM and Betway. Which came in handy, as it turned out.