Crafted has used the following skills/services in the project.
Burgess was founded by an inspirational leader, who combined his love of the ocean with a pioneering approach to superyacht luxury. The purpose of this website is to bring that passion to more people, enabling a new generation to experience the oceans of our planet in the most luxurious and sustainable way possible.
Our approach combines the useful and the beautiful, to deliver something that looks visually stunning but also outperforms the market.
Our strategy started with understanding how to connect with an ultra-high net worth audience and that meant working closely with the Burgess team to learn how to resonate with their target audience.
We identified:
A service that goes the extra nautical mile is nothing without function. Achieving the goals of the website requires an extensive understanding of the Kentico platform and some key web integrations.
Technical elements:
Our design team were tasked with bringing the Burgess difference to life through their digital platform. We created a balance between aspirational imagery and site copy, to provide the visual impact of the yachts with punchy relevant copy to support them. The team adopted the meticulous brand guidelines and created a site that fits seamlessly with all Burgess assets.
A good example of this being put into practice is the ‘brand application of square boxes’, also known as the highline, a technique that creates focus on particular areas of images. Online, we translated this to encompass whole images that you can see throughout the site.
Burgess deliver a variety of services. From charters, buying and selling yachts to management and insurance. They also provide a ‘build a yacht’ service that allows customers to design and build their own. Crafted needed to provide each service division with the online tools and content required to engage with prospects and existing customers. This led to over 260 bespoke brochures being created in the first month alone.
We were tasked with creating the benchmark for superyacht chartering, brokerage and management websites and this site breaks the mould from the traditional formula for luxury yachting.
Beyond the pixel perfect design, the site provides the Burgess team with the tools at their disposal to produce automated personalisation and more effective marketing communications.
Discover the difference for yourself - www.burgessyachts.com