2112 Communications

2112 Communications has used the following skills/services in the project.

Copywriting

Data Management

Data Strategy

Direct Mail

Direct Marketing - Fulfilment

Direct Marketing Creative

Print Design

Print Production Distribution

Print Production Fulfilment

YMCA is the largest provider of safe and supported accommodation for young people in England & Wales. But due to cuts to youth services since 2010, they were struggling to fill the gaps in youth homelessness.

PURPOSE

Budget was an issue for YMCA. So, we made it our purpose to maximise net income through increasing donations and reducing production costs. We knew that to do this, we needed to connect with the charity’s audience like never before. So we set about creating a highly emotive appeal directed at supporters who had been most responsive in the past.

PERFORMANCE

The appeal exceeded the net income target and improved on the ROI, increasing to 1.83.

Jimmy’s Story is another example of what can be achieved through work with purpose.