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2112 Communications has used the following skills/services in the project.
As a relatively new player in the UK market, T. Rowe Price wanted to create stand out for firms to entrust them with their clients’ investments.
PURPOSE
Develop a best in class digital experience and launch a successful campaign website – a first for the business.
The website is the destination for all sales and marketing activity and was designed to focus on clients’ needs. A content-led storytelling approach was used to draw the audience into the campaign hub and encourage further navigation through the site to learn about T. Rowe Price and its market leading fund range and active credentials in US equities.
PERFORMANCE
71% of visitors engage with content on the site.
