What was the challenge?

Traditionally, organic alternatives to mass market baby food products have only been available at a premium price. That means time-strapped and guilt-ridden parents are forced to choose between convenient or nutritious foods.

So, how could we create a strong visual identity that exploited a gap in the market by showcasing that convenience doesn’t have to mean compromise?

What was our thinking?

Little Blossom believe in using organic, real foods to provide the best taste and source of nutrients for little ones.

We were asked to create a strong visual identity for this new brand that would stand out within the baby category in Asia, but also was flexible enough to accommodate future growth.

What did we do?

We started by crafting a credible and compelling story for Little Blossom that positioned the range as the go-to affordable organic choice.

The design team embraced a playful tonality, portraying the brand as an encouraging friend; confident, calm, relatable and warm. Featuring hand-drawn illustrations, the pack designs not only engaged busy mums, but also appealed to kids, proving that healthy food can also be yummy and fun.

Better still, we simplified the shopping experience with easy-to-understand labels, creating intuitive product navigation for shopping aisles and the online store.

What did we achieve?

Our designs have been rolled out over various online communications and across social media platforms. The pack illustrations have been particularly successful on Instagram, with posts generating up to 90% engagement rates.

Due to its immediate success and popularity, Little Blossom products are now listed with big-box retailers in Singapore, including grocery and speciality retail outlets.