What was the challenge?

The team behind Good Vibes seduced us with the opportunity to curate and create the packaging design for their new sexual wellness toys brand.

Good Vibes is on a mission to liberate women and enable happiness through sexual satisfaction. They asked us to be bold and ignore all the usual hang-ups. They wanted a brand with a hint of mystery and bags of excitement.

No area in life comes with more taboos than sex, so the biggest challenge was deciding where to draw the line (and not just in terms of design)!

What was our thinking?

In the same way that tease is a vital component of good sex, we wanted to introduce a delicious sense of anticipation with our packaging designs to up the excitement levels for our customers.

What did we do?

Complemented by bold eye-catching colours, the emblematic use of the letter G, shows movement and sensuality, creating a fluid focal point for the brand.

From there, we explored simple, sleek boxing formats and packaging to concentrate attention on the product inside. The purchased item, itself, was sheathed in a velvet pouch in the brand colours, starting the customer’s sensory journey with a soft-to-the-touch experience.

This confidence in design was reflected in our messaging. A personalised greeting on the front of pack creates an immediate rapport between consumer and brand. On pack, the promise of “good things await” introduces a strong connection to the product inside. As well as two carefully-selected fonts, we used the team’s own handwriting to help keep things personal.

The finishing touch? A tote bag for all essential things with the upselling suggestion of a scent in the form of a candle or perfume to optimise the brand experience.

What did we achieve?

Exploring the language of sensual pleasure, we introduced a fresh take on adult toys. This gently hedonistic visual identity helped the team penetrate a cautious market and start a conversation with women around pleasure, discovery and freedom.

We measure success using two different criteria: the quality of the work and the quality of the working experience. In both respects, this project was an unqualified success with a happy client and countless ecstatic customers!