Susy works with clients to help shape their brands, businesses, and product portfolios, in a diverse range of categories that span everything from cooking ingredients to specialist insurance.

Susy’s expertise and focus lies in identifying the opportunity and role for a brand in the consumer or commercial landscape, then crafting distinctive value propositions that deliver to that opportunity.

Trained in a range of qualitative and quantitative research techniques, and a seasoned facilitator, Susy can design primary research programmes or analyse existing data to ensure strategy is both meaningful and rooted in genuine insight.