Anthesis, the sustainability activator and the largest dedicated team of sustainability professionals in the world, and 1HQ, a global team of brand specialists, are proud to announce the launch of Infinite Sustainable Packaging, a unique end-to-end solution for sustainable packaging design.

With consumer purchasing decisions increasingly influenced by sustainable performance, manufacturers and brands within the $2 trillion Consumer Packaged Goods (CPG) market need to address, navigate and resolve urgent, critical and complex issues surrounding sustainable packaging innovation.

Recognising an evident gap in the market where design, technology and science had yet to converge and the role packaging plays in a product’s environmental footprint, Anthesis and 1HQ have partnered to lead the way in delivering a smarter sustainable packaging solution.

Infinite Sustainable Packaging combines Anthesis’ deep scientific and technical understanding of sustainability and packaging with 1HQ’s creative thinking to provide brands with a complete solution for packaging design. The end-to-journey will take clients from defining the ambition, measuring the impact, designing the solution to unlock sustainable growth, through to fulfilling the ambition and driving commercial viability.

Commenting on the announcement, James Adkin, Global Senior Brand Manager, CIF, Unilever, said, 

“Sustainable packaging design can no longer be considered something for the future, it needs to be addressed in the present. Infinite is an exciting proposition because it brings together creativity to unlock new perspectives and science to contextualise the impact; allowing brands to deliver an experience for people whilst measuring the impact on the planet.”

Debbie Hitchen, Director for Sustainable Products, Circularity and Chemistry at Anthesis added,

“This is an exciting opportunity to activate sustainable packaging solutions for our clients at a time when consumers and customers globally have a focused interest in doing the right thing. There is a real first-mover advantage in embracing truly sustainable packaging solutions.” 

Mike Webster, 1HQ Director of 3D Structure & Experience noted that,

“Brands must respond quickly to the changing landscape or risk becoming irrelevant. Infinite’s fusion of creativity and science provides a continuous innovation feedback loop that will enable clients to move rapidly and confidently from strategic goals to tangible and viable solutions that are more sustainable, more desirable and drive business growth.”

Anthesis has a long history of working with clients including Reckitt Benckiser, Costa Coffee and Nestlé, to understand the packaging options available to them and the impact of each option across the full product lifecycle. With knowledge and expertise of sustainability options, lifecycle analysis and impact assessments as well as knowledge of recyclability, reuse and takeback schemes globally, Anthesis can provide the detailed scientific insight needed.

This insight is coupled with 1HQ’s expertise in 2D and 3D innovation development and support to implement and rollout the new packaging design and evidence sustainability credentials.

Key Takeaways:

Sustainable packaging solutions requires better design through an integration of science and creativity.

The growth of interest in sustainable packaging has pushed many organisations to look closer at their packaging materials.

Alternatives need to consider reusability, circularity and life cycle analysis.

Infinite is driving innovation to meet modern day consumer demands through understanding the impact of materials and ambitions of stakeholders.

Sustainable packaging can contribute to improved customer loyalty and retention, as well as positive behaviour change.

You can find out more about the partnership here.