Peter is the founder and managing director of Zelst and has a strong, all-consuming passion for digital marketing and delivering results for clients.

Peter heads Zelst’s SEO and Biddable Media and personally oversees the Search and Biddable Media strategies of all of our clients. He is fully Google Certified and is also Bing Ads Certified.

Peter has experience in the following industries and verticals:- Home & Garden, Health & Beauty, Medical, Industrial, Legal, Financial, Engineering, Agriculture & Horticulture, Clothing & Accessories, Education, Science, Electronics, Food & Beverages, Giftware, Technology, Hospitality, Construction, Consumer Goods and Automotive.

Prior to establishing Zelst in 2006, Peter created and developed one of the UK’s first online flower delivery companies, which grew and blossomed through the DotCom bubble of the early 2000s and before that was involved in the Horticultural industry. With a wealth of experience of both online and offline, B2B and B2C and Agency and Client, he has a detailed knowledge and years of experience in helping businesses grow and flourish in the digital world.

Peter has an MBA with distinction from Leeds University Business School, writing his dissertation on Strategic Marketing and Customer Buying Criteria online.

A father, dog owner, Leeds United supporter and dedicated follower of Marcelo Bielsa, Peter spends his spare time dog walking, reading, attempting to learn Yoga, intermittently cooking and sharing in the triumphs (and occasional failures) of his favourite football team.