Gregg is a creative powerhouse, first cutting it in print design and then moving into digital in 2001 as an interactive Flash designer. Gregg’s meticulous attention to detail and effortless creative flair has allowed him to work for some of the most exciting global brands including Electronic Arts, Sony, Nintendo, McAfee and Freesat. Gregg eats, sleeps and breathes brand. As well as translating strict guidelines across digital platforms, he has also created brand strategies for numerous clients and keeps a very close eye on everything that goes out of the Yoyo studio. His latest mission is to bring back the experiential element to design which he feels has been lost over the last few years as the web has become more standardised.