Over the next few months, businesses will need to prioritise their digital strategy more than ever. With events, conferences, and non-essential stores being closed or put on hold, digital channels will be the only way to engage with your audience and keep business flowing. So, how can you get through COVID-19 using your Digital Marketing Channels?
We know that consumers are spending more time online, but what are they looking for? And what do they value? Any good marketing strategy involves a good understanding of your target audience, but it’s also recognising that the behaviours and opinions of your audience can change. Keeping in touch with how consumer behaviours are changing will keep you ahead of the curve.
Social Media Today ranked interactive content as the number one marketing trend for 2020, with 93% of marketers rating it as more effective in educating customers than static content. This could be anything from a quick poll on your social media, or a YouTube series. A huge amount of people are relying on uplifting and entertaining content to brighten their days right now. In fact, just last month, YouTube was forced to reduce the quality of their videos from high to standard definition due to the increase in usage! If you can establish yourself as a source of uplifting or informative content, then you can build brand trust and increase traffic to your digital channels.
Some examples of interactive content:
Who’s to say that relationships can’t be nurtured via online platforms? If you were once reliant on face-to-face meetings in order to establish yourself and build trust, it’s worth thinking about how you can communicate that online. Not only this, but often events-based marketing can dominate a marketing department’s budget. Why not consider the benefits of finding a new way to spend the money? Neil Patel recommends doubling down on your marketing efforts whilst there is less competition as it will be easier to get results. You could:
Most importantly, becoming more digitally focussed doesn’t need to be a ‘for now’ exercise. It’s safe to say that this current crisis will evoke change in ways we haven’t predicted yet; including how people run their businesses. In this digital era, you don’t want to be left behind.