Crafting an interactive e-magazine to put Luxottica firmly in the frame

We were approached by Luxottica - a premium eyewear manufacturer and distributor of licence labels such as Prada, Ray-Ban and Versace - to plan, design and produce a digital magazine for its discerning wholesale customers.

A great first impression

This was the brand’s digital publishing debut so we wanted to impress Luxottica and their customers with a carefully crafted, modern yet classic interactive magazine that offered the full brand experience in an innovative and educational way.

More to it than meets the eye

We created a content plan, product category breakdown and visual asset wardrobe, whilst always confirming approval with the client and keeping them in the picture. We then devised a strategy incorporating key calls-to-action to guarantee ease of navigation for the user.

Setting our sights high

A key aim was to ensure the content and product showcase worked in harmony with the stunning, aspirational imagery, whilst maintaining a clean, clear and contemporary aesthetic. We developed the e-magazine with this approach always in mind, and Luxottica were extremely impressed with the results.