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Woven has used the following skills/services in the project.
Launching STOPageism
Guild’s belief that we can all live better in our later years means they’re much more than builders of retirement communities.
Fuelled by their vision, we created the #STOPageism campaign: a rallying call for society to stop seeing older people as less useful, less important, less alive - and fight the isolation and loneliness often felt by those in their later years.
We created a STOPageism sub-brand: design, tone of voice, website, social assets, emailers, and brand messaging, all wrapped up in a toolkit used by Guild’s charity partners to amplify.
