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Shaped By has used the following skills/services in the project.
Objectives
What we did
For our target audience, financial security is viewed as a means to an end – it allows you to achieve your ambitions as part of a strong family unit. We developed a strong communications platform ‘Kicking Life’s Goals’ that resonated with the this audience aspirational life goals.
The audience
The messaging needed to appeal to intelligent decision makers – busy, savvy people who work well as tag teams, sharing responsibility to make the right financial decisions. In addition to this, the key audiences were defined by life stages; people who are planning on getting married through to families whose children had left home allowing us to deliver highly targeted messaging.
The campaign
We collaborated closely with media partners to deliver a highly targeted campaign. Using programmatic display, DAX, social advertising and highly visual content to take our audience on a journey from initial demand generation messaging through to brand response activity.
Results
"A great agency find for us - couldn’t have got through the last year without them! They work well with our wider network of creative partners and bring a fresh outlook to every challenge."
Geeta Aheer, Brand & Advertising Manager, Zurich
