With so much information and visual content online today, it can be difficult to separate the wheat from the chaff.
As a business, digital advertisements offer the chance to get your name, your brand and what you’re all about in front of more people. But if your adverts aren’t up to scratch, they’ll just become white noise.
Our eyes take in hundreds of images, words, logos and more while browsing online. There are incredible amounts of things we see, but our brain doesn’t really register for one reason or another. This could be lack of visual appeal, lack of interest or poor page placement.
It’s therefore in the interest of businesses to get the design and content of any online advertisements spot on.
Our digital ad checklist
What goes into creating an advertisement that attracts interest, looks great and provides all the required information?
There’s no perfect recipe, but there are a few proven techniques you can rely on to help get the most out of your digital ads.
“Visual ads are an important way of attracting a user’s attention and generating engagement,” says Andy Lally, creative designer at Williams Commerce. “Of course, they need to look good. But beyond this, the most important factor is that they perform well.”
So what are the top 5 key things to focus on when looking to create the perfect digital advertisement?
“I like the KISS acronym,” says Andy. “Keep it simple, stupid! I see some companies seeming to want to reinvent the wheel when it comes to visual design, but there really is no need. Know what you want to achieve, take the time to identify what looks good, and get your aims achieved through strong visual advertising.”
Contact the Williams Commerce marketing team if you’re keen to learn more about our visual design services.