Tony Lewis (Managing Director)

Tony Lewis


Having studied Applied Physics with Electronics at Kingston University, Tony started his career in strategic marketing and research at Royal and Sun Alliance. This was followed up with roles at Allied Lyons (Lyons Tetley), First Choice Holidays and the fashion giant Arcadia Group where he helped drive the retailers strategic insights.

Prior to setting up Vision One Research 20 years ago, Tony also spent several years as a research and strategy consultant at both Marks and Spencer and Debenhams.

Tony’s passion for research continues to burn bright and today specialises in brands, strategy and qualitative Research. Alongside Victoria Wood and Elle Trainer, Tony works on many of Vision One’s qualitative and neuro-marketing research projects.

In recent years, Tony has been developing Vision One's latest and innovative research tool called BrandVision - an extremely powerful brand equity and tracking approach which is making waves in the industry at present.

Professionally Tony is a member of the MRS, AQR. and LARIA. He has talked at numerous conferences, his real passion is for developing new ideas and finding new and better ways to make a difference and helping companies make better decisions.