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TWELVE has used the following skills/services in the project.
Halloween is the second biggest party occasion of the year and, with their Carnevil campaign, Strongbow has become the brand that invites everyone to join in. For the 3rd year in a row, TWELVE created standout POS and ROS driving activations that celebrated Halloween and supported pubs and supermarkets maximise the opportunity around the occasion.
9,000 pubs dressed up their bars (and staff) with our Carnevil kits and, to maximise compliance, we gave all bars a chance to win £2000 when they shared pictures of their in-bar kits. Plus every consumer who bought a pint of Strongbow got a free face mask, ensuring that everyone could get involved and enjoy their night out.
In the off trade, the beer and cider assets were glowing with Carnevils distinctive purple and gold, thanks to party going GWP’s tailored to key retailers such as branded glassware, party cups and chilling keg coolers.
The CarnEvil activation was a game-changer for Strongbow,securing higher levels of penetration and additional feature and display than any previous promotions.
