Tug Agency

Tug Agency has used the following skills/services in the project.

Digital Strategy

Online Advertising

Online Media Buying

Paid Search & PPC

Performance Marketing

Social Community Management

Social Media Content

Social Media Strategy

Objective

WWF aims to inspire millions of people around the world to care about nature and bring nature up the global political agenda.

Challenge

Navigating the complexities of talking to people from different backgrounds all around the world and driving them to take action.

Solution

• Collaborative monthly content creation using The Golden Thread approach to social media storytelling ensuring audiences are taken on a journey from Awe to Awareness and finally to Action.

• Using Paid Social to reach new audiences and drive action:

• Driving engagement and action from the mass public on Facebook, Instagram & Facebook and Instagram Stories

• Reaching key opinion leaders through advocacy on Twitter and LinkedIn

• 24/7 community management & social listening across our international offices enabling reactivity in key moments.

Results

• Living Planet Report post re-grammed by celebrity environmental influencer Leonardo Di Caprio, gaining nearly 600k likes

• 3x higher engagement than the average industry rate

• +70K new followers per month on Instagram

Launching Guiness Book of World Records

for Guiness Book of World Records in 2016

Merlin Entertainments, 30 Venues, 15 Languages, 5 Brands

for Merlin Entertainments Group in 2016

Using Social Media to Achieve Urgent Goals To Help Save The Planet

For World Wildlife Fund (WWF) from 27/03/20