Tug Agency has used the following skills/services in the project.
There is a severe lack of awareness in the UK of the rapid decline in Britain’s Bees. Friends of The Earth wanted to provide people with tools and information to rebuild the bee population through the creation of ‘Bee Saver Kits.’
Through Facebook and Google Display Network, integrating and supporting above the line creative and messaging we increased awareness of the ‘Bee Cause’. We targeted and engaged with both cold and warm audiences through Facebook’s look-a-like profiling and interest categories. This was matched with testing various Facebook ad formats, from PPA to ASUs, and optimised towards the highest conversion rate of the ‘Bee Saver Kits’.
Over the course of 8 weeks Tug were able to reduce the cost-per-bee recruit by 34%. The campaign delivered 68 million impressions and increased overall traffic to their website by 40%. The activity generated over 750 bee-saver-kit sales and £10,000 in donations and due to the success of the campaign, Facebook requested that we create a case study about the activity.