Tug Agency has used the following skills/services in the project.
Tug developed a workflow process to allow SEO strategy to flow into the web build - from initial site architecture planning to content writing, to SEO friendly technical build solutions. Tug set up regular calls and reporting templates so as to work closely with the client's development agency - optimising for best practice and competitive keywords.
Tug worked with the client to create a content plan including articles, client blogging, videos and even widgets. Tug launched an aggressive link building campaign in both countries aiming for high authority websites in both. Link building began pre launch directing links to a keyword rich 'under construction' site to build up link equity that was later passed to the new sites. Post launch emphasis was on contributing content (guest blog posts) to influential financial blogs, forums and sites in both Australia and the US.
Alongside Tug's PPC campaign, SEO was tracked for goal conversions (gold & silver bar sales) and positive ROI.
NATURAL VISIBILITY AND ROI POSITIVE GOLD AND SILVER SALES
Within the first six months of the SEO campaign, Tug positioned 45% of more than 150 keywords on page one in the major search engines in the US and Australia.
After the first six months of link building, organic non-branded traffic increased by 2,500%. Six months later the traffic volume grew another 50%
In the first 3 months of 2012 Natural search engine traffic drove 30% of all online Gold and Silver sales