The Agency created a digital campaign that combined Pay Per Click and digital advertising - Creative Search Marketing. We created eye-catching Pay Per Click ads for all Travel City related searches.

The PPC and Display campaigns launched the morning the story of XL's collapse hit the press. Tug increased display media exposure on holiday comparison and information sites and aggressively competed for top rankings in the search engines for all Travel City and XL brand searches.

Tug worked with the client to create a web page that explained consumer rights and offered helpful advice. The re-booking messaging promised to match or beat the cost of the original booking. The page generated a great deal of traffic and leads for Ocean Florida's main site

72 HOURS OF UNPRECEDENTED RESULTS
In the first 24 hours, Ocean Florida took a full month's revenue and gained hundreds grateful customers, raising the profile of the company.

The customer-friendly landing page converted more than half the enquiries into sales in the first 72 hours after the XL bankruptcy news broke.

Overall, the PPC campaign resulted in a click-through rate of more than 20% and a return of investment of 1,100%. Ocean Florida is now one of the UK's largest Florida tour operators