Tug Agency has used the following skills/services in the project.
Tug conducted a social media audit, developed a strategy and a weekly content plan for approaching consumers using Facebook, Twitter and Google+. Tug identified the online target audience and the popular conversations relating to the brand that the social media channels could engage with. Initially this formed the content plan and encouraged consumers to join the Facebook and Twitter community, increasing engagement. Daily updates from the Tug team, with client input, encouraged engagement.
Tug built a Facebook Competition app that allowed users to register their details in exchange for entry into the prize draw - this provided a prospect email list of consumers interested in TRIA Beauty's products that could be targeted with future messaging.
At the start of the campaign clear KPIs against social media activity provided realistic targets, many of which were met in the first months. Sales increased as a result and the social media profiles became effective communication channels for brand messaging and raising overall awareness.
AWARENESS AND SALES RESULTS
3,000 likes brought to the TRIA Beauty Facebook Page in the first three months of activity
600 prospects for an email database to drive consumers to TRIA Beauty's e-commerce site
KPIs for the 12 weeks period were achieved in less than 10 weeks
Positive ROI from sales generated and tracked from TRIA Beauty's social media activity