Tug Agency has used the following skills/services in the project.
Tug set up a five-week text and banner ad campaign across the Google Search and Display networks. Keywords targeted brand and product related searches as well as James Bond searches. Technology and Movie sites were targeted with standard and click to play video ads.
Ads were tested and amended weekly for best click through rate and cheapest cost per click. Tug worked with the Creative agency to update banner creative to reflect the best messaging from Search.
The campaign was optimised daily to maximize traffic for the allocated budget, while ensuring that all product related searches had constant visibility.
MAXIMUM AWARENESS ON BUDGET
PPC delivered over 42,000 new visitors to the James Bond microsite for less than ?9,000
Over 22 Million ad impressions were served at no cost to the client
Click-through rates for the newly launched phone-specific keywords was over 4%