Tug informed and advised Arthritis Research UK about the Google AdWords grants that are available to non-profit charity organisations. This led to Arthritis Research UK applying for a Google Grant.

Arthritis Research UK was awarded a free grant worth $10,000 per month to use on AdWords advertising.

Extensive keyword mining was undertaken by Tug to ensure that Arthritis Research UK ads appeared for all relevant searches. A comprehensive account structure was created to ensure the best possible quality score, the best use of budgets, as well as ensuring that every pay per click ad served was 100% relevant to the search term used.

Regular ad testing is carried out to ensure the highest possible click-through-rate (CTR). All PPC is integrated to complement Arthritis Research UK's search engine optimisation and social media strategies. The campaign is optimized daily for multiple conversions within tight Google regulations allowing no bid to be over $1.

Monthly PPC generates on average, 25,000 new visitors, 30 registrations, 15 story captures and multiple donations

Extensive optimisation has given the campaign a click through rate of over 4%

The AdWords Grant has now been extended from $10,000 to $40,000 per month - free!