Tug optimised the new website and Facebook page for SEO best practice as well as campaign and Ale related keywords. In addition the agency carried out a range of link building activities, including: press release distribution, link wheels, image and video distribution, article syndication, document sharing, blog submissions and social bookmarking.

PPC was used to drive Ale related searches to the site with regular ad testing and keyword testing to get the most relevant traffic at the cheapest cost per click.

The majority of budget was used to drive Fan Acquisition on Facebook. Tug tested standard Marketplace ads and sponsored stories, as well as premium ads such as polls and video ads for engagement. Facebook's demographic and interest based targeting, allowed Tug to advertise to Bombardier's key audience segment and those interested in all things English! Huzzah!

ENGAGING AND COMMUNITY BUILDING RESULTS
Premium ad formats over a 1 month test drove Engagement through 4,070 video starts, 4,415 poll responses and 1,226 page likes
Facebook standard advertising was a huge success driving 78% of all fans on the Bombardier FB page

Managing social platforms for 5 brands

Average Engagement rate 8x industry standard

Centres of excellence delivered across 5 brands

Proving the link between social media & trade sales

Largest UK Ale community on Facebook Over 120k fans