Tug Agency has used the following skills/services in the project.
Muller bought Milk & More in 2018, a failing legacy milk delivery business with the objective to expand their product offering and grow a new digital customer base.
Well established “doorstep delivery” competitors and ambitious customer acquisition targets.
• SEO technical and content optimisations to improve consumer journeys from search to core product landing pages.
• Shared audience insights across acquisition channels PPC, Paid Social & Display to drive incremental conversions with a combined CPA.
• ATL campaign activations, including Cinema, Podcasts, Event Sponsorship and Press, at key times aligned with digital activity to increase market share and drive acquisition.
• Aligned tracking technology to understand multi-channel attribution ensuring the most efficient media spend across channels.
• 433% increase in new customers YoY
• SEO+ATL increased organic search traffic by 142%
• Multi-channel approach reduced CPA by 33%