Everest windows shifts ?10m digital media account from MediaCom to Tug

16th March 2016

Everest, the windows and home improvement brand, has prized agency Tug with its £10m digital media account, handing it over from incumbent MediaCom.

Tug will take over the strategic and day-to-day management of Everest’s paid search and display campaigns. It plans to implement a data-driven strategy to manage the brand’s digital lead generation programme.