True was founded in 2012 to be a different type of B2B agency. To break free from the world of short-term performance marketing that swamps the B2B marketing industry, with little impact. We are in the business of making a difference. And we do that by building brands – creating powerful brand associations that deliver tangible business value and generate fame for our clients.

True is the London office of BBN - the world's B2B creative powerhouse. With over 1130 B2B specialists ready to execute big ideas across 30 countries and 23 sectors, we have the ability to identify in-market opportunities and produce international campaigns that resonate more deeply through local market insights.

Our unique structure, shared processes and breadth of specialist knowledge means your campaigns are executed seamlessly and effectively throughout the world: better, faster and more cost efficiently.

Total Staff


Year Established


Sector Experience

Automotive, Broadcasting, Business to Business, Construction, Consumer Durables, Cosmetics/Beauty, Education, Financial, FMCG, Food and drink, Industrial, IT, Leisure, Media, Professional service, Property, Research & Development, Retail, Science, Technology, Telecoms, Tourism, Travel, Utilities


Recommended for 5 services


  • Logitech
  • Acora
  • ACF Technologies
  • Claranet
  • Bullitt Group
  • Hitachi
  • Garrett Motion
  • Kaspersky
  • Kaspersky Enterprise


"True excels. They have leveraged branding of our beautiful papers to a new dimension, revealing all the emotion and passions that paper can communicate, working with all possible channels and senses. We're incredibly proud of the campaign we created togather, not to mention the commercial success it has achieved. Catching Feels has captured the hearts and minds of our customers and elevated the status and brand perception of PERGRAPHICA® to a new level."


"Great strategic & design thinking. In love with the client service."

Kaspersky Enterprise