As Managing Director of ROAST, John oversees the founding agency and digital performance arm of the TIPi Group.

John joined ROAST in 2015 as Head of Paid Media. Since then, he has helped launch and grow each of the Paid Search, Paid Social, Display, Mobile, CRO and Analytics departments.

Beginning his career in digital in 2008 as part of the search team at STEAK, John worked across clients such as British Gas, John Lewis, Swiftcover, Virgin Holidays and the BBC. Previous to ROAST John managed the PPC, Paid Social, Display, Affiliates and Analytics departments as Head of Paid Media at 360i London, part of the Dentsu Aegis Network. During this time his responsibilities included the development of each of these disciplines as well as establishing multi-channel paid media expertise within the agency.