The brief

NJO were looking for a brand identity that better represented their personality of being credible, friendly experts. They also wanted a one-page website that showcased their services in a concise and informative way, to ensure potential clients understood what they could bring to their businesses.

The Strategy & Branding

Inspired by a love of nature and a desire to help businesses thrive, we utilised the theme of ‘growth’ to create a distinctive brand identity. Working with their current logo, we introduced a colour palette anchored in trustworthy blue, and accented with complementary deep pink and mustard yellow tones. The unique serif typeface was softened by a friendly sans serif font to give an accessible feel.

We brought a high impact animation of a flower blooming to the hero section of the website, symbolising businesses growing and revealing their true beauty. This was supported by collages using lifestyle imagery mixed with natural textures, adding a unique visual style and tying into the growth theme. We created new iconography for the site, incorporating these more in-depth textures into simple line icons.

The result

The new brand kit feels professional and approachable, with a mature colour palette and ownable visual style. The website design is clear and easy to navigate, with a distinctive look, easily digestible information, and strong call to actions. The new brand reflects their brand personality effectively and gives real stand out in the finance sector.

“Working with Tania, Judy and James on my branding and website project was an absolute pleasure. Their expertise and creativity have resulted in a website that reflects both me and my business perfectly.

Throughout the collaboration, they proved to be fantastic partners, actively listening to my feedback and incorporating it effectively into their work. They were responsive and implemented changes in a timely manner, ensuring that the project progressed smoothly and efficiently.

The theme they developed for my website perfectly encapsulated the non-traditional, contemporary feel I was aiming for, while still maintaining a professional and polished appearance.”

— NATALIE O'HARE, NJO CONSULTING