Nuvias Group

Time frame: Past

When the Head of Rigby Private Equity came to Threerooms with a new branding project we knew right then we had an opportunity to create something sustainable, scalable and unique. A brand new brand. We created Nuvias. The name comes from Latin and means new paths, it encapsulates the essence of its founder's ambition to create a unique company that brings specialism, great service and solutions back into the IT distribution channel and move away from the norm within that industry. Nuvias was going to be the product of multiple EMEA acquisitions of specialist IT distribution organisations and so the new brand needed to provide a sympathetic solution to the desire of maintaining the former companies' heritage whilst also reflecting innovation and catering for further expansion. Threerooms have been the dedicated branding agency to Nuvias and have been involved in the building of the organisation's identity from the very beginning, from brand strategy and tactical implementation through to guardianship of the brand and its evolution. We are also acting as centre of excellence for Nuvias' own creative team and often participate in brand training and upskilling sessions to the team. Currently we are also in the process of delivering a new website for Nuvias and finishing an advanced version of their online brand hub which we have engineered .