We developed an industry first, award winning search technology strategy for Countrywide that increased customer leads from their PPC campaigns by 33% while lowering the cost per lead by 30% – all within the first 14 weeks of implementation.

The challenge

As the UK’s largest estate and letting agent group, Countrywide has over 50 different brands and websites, and 1,200 branches. Their brands generate millions of calls and online leads each year. Tracking performance for a business of this size and complexity is highly challenging.

Countrywide needed a way of tracking leads and understanding online performance, so they could invest in the right areas of the business and get the most from their PPC campaigns.

The process

We created a unique integration of Marin’s PPC ad management software, The Telephone Number Company’s enterprise telephony solutions and Google Analytics online reporting, all tied into Countrywide’s internal management information system. This captured all data points relevant to paid search campaign performance in one place.

The results

In the 14 weeks immediately after the rollout, compared to the 14 weeks prior, we saw incredible results; 33% increase in leads, 30% decrease in cost per lead, 9% increase in clicks, 7% decrease in spend. The solution also enabled an automated branch level performance report to be generated, saving Countrywide’s online marketing team time and improved management workflows.

Winner of Digital Impact Awards for Best Use of Digital in Property

Winner of UK Search Awards for Best Use of Search in Property & Real Estate