The global leader of bridal wear, Pronovias Group, have chosen Three Whiskey to head their digital media strategy and buying after a competitive tender.

The pitch to manage paid media globally for the Pronovias Group (across four of their luxury brands portfolio; Pronovias, White One, Nicole & St Patrick), was won by Three Whiskey after a three-way agency showdown. 

Tom Jones, Three Whiskey CEO said –

“We’re thrilled to be working with a category defining luxury brand with such a rich heritage,”

“Supporting the Pronovias Group to continue to grow is just the kind of challenge we relish at the agency.”

Digital Director at Pronovias Group, Verena Exenberger commented –

“The Three Whiskey team impressed us with their understanding of our business and the paid media opportunity. We’re looking forward to seeing the results we can achieve together.”