Urban Beauty United (UBU) has selected Thinking Juice as their UK creative and ‘ideas’ partner following a competitive pitch at the beginning of the year.

UBU is a global beauty tools and accessories manufacturer. The partnership has been established with the objective to deliver a communications idea that will launch a rebrand with vitality and resonate with a carefully targeted audience.

The project will encompass a variety of consumer centric engagement triggers in order to increase awareness and cultivate excitement for the brand. Work is already underway to help further define the brand’s personality and tone in a way that can be translated into each unique cultural market.