April 1st marks the start of the Dorset and Wiltshire Fire and Rescue Service for residents of Bournemouth, Dorset Poole, Swindon and Wiltshire. The two neighboring Fire and Rescue Services announced support for the combination in April 2015 in order to save money, while continuing to provide the public with an efficient service.

The merger required a new identity and public-facing platform to communicate the new united jurisdictions with authority and integrity. Thinking Juice launched a new, distinctive digital platform that gives the public reassurance around the merger and the ease to access useful information quickly.

Their goal to promote the health, well-being and home safety of its community remains their priority. The new site will allow the authorities to maintain communication with their surrounding communities at this crucial time.

Vikki Shearing, head of information and communication at Dorset and Wiltshire Fires and Rescue Service commented on the new website: “Education around fire prevention and supporting the wider health agenda is of the upmost importance to the new Service. Thinking Juice have delivered an easily manageable platform that’s accessible for all the community and will stand the test of time. We’re excited about the benefits this will give us.”

Matt Leach, head of development at Thinking Juice added: “The challenge for us was to ensure the site complied with the security measures. We delivered the best functional service possible whilst being able to make cost efficiencies. My team is extremely proud of the project and it’s given us the opportunity to enhance our knowledgebase within this unique industry.”

Visit the new site: www.dwfire.org.uk