The brief 

Global seismic instrumentation business Guralp needed to completely overhaul their visual identity. 

Founded in 1985, Guralp has been in the business of designing, manufacturing, delivering products, services, systems and solutions for seismic instrumentation for nearly 30 years, they felt it was time to bring their original hand-drawn logo and whole visual identity up-to-date.

Our approach

We began by carrying out a detailed examination of the visual identity including a logo health check, analysis of the brand, competitor research and a detailed look into seismology as a science.

It was soon very evident that there was the potential for some design options from an evolution point of view, so we created a number of logo designs that answered the brief in various ways. The preferred concept was a design that took a literal interpretation of the Guralp spring, one that had been inspired a shifting seismic plate diagram.

The choice of typeface for the logotype was specifically chosen because of its geometric precision, and that it had a sister typeface family which would work as a secondary typeface for the visual identity guidelines.

The next step of the project was to roll the new brand identity out into a set of visual identity guidelines that could be used both internally by Guralp, but also by resellers of their products across the globe.

The results

The rebrand has received fantastic feedback from customers here and in the US. Emma Seymour, Marketing Manager at Gu?ralp Systems, said

“I have worked with Paul and his team on a broad range of projects and in two completely different sectors. Their work is always imaginative and of a very high standard and is matched by exceptional project management skills - making them a real pleasure to work with. They take a partnership approach and will work with you to ensure that you get what you need, not just what you ask for (the two aren’t always the same!). They also work flexibly to get you the best results even within tight budgetary constraints and timescales. I couldn’t recommend Think highly enough.”