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Think Design Manchester has used the following skills/services in the project.
People Matters HR is the North West’s leading HR business, providing a professional consultancy service backed by second to none employment law knowledge and exceptional people management skills.
The brief:
People Matters HR had been using the same brand identity for almost 8 years and it had become very dated and no longer reflected the prestige of the consultancy. Undermining the business values, it was potentially having a damaging effect of new business leads and organic enquiries to the website, which also suffered from the same problems.
Our approach:
A key element of the existing design were small yellow figures referred to by the team as “tweeples”. The team were keen to retain them in some capacity. A strong concept was required that would work across a range of materials, from web to print, and staff uniform to giveaways, as well as digital.
We devised a monogram style design, underpinned by a strong positioning statement - ‘Outsourced HR to suit all shapes and sizes of business’. – which formed the bedrock of the brand style across literature, exhibition graphics, merchandising and web. We even managed to incorporate new, modernised “tweeples”.
The results:
The rebrand was unveiled at a seminar held by PMHR at Bury Football Club to over 30 of the region’s leading businesses, complete with an animation of the old logo merging into the new.
MD Niel Cope said:
“Think Design have been a fantastic creative force for us for through this entire rebranding project. Paul’s talent, imagination and honest, straight-talking approach have meant we’ve pushed the industry boundaries and the rebrand has been pivotal in taking our business to the next level. We have won so much new business as a direct result of our rebranding that the investment is paying for itself."
