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The Village Communications has used the following skills/services in the project.
Make Cointreau fashionable once again. Change perceptions of Cointreau amongst a younger, stylish female drinker. Recruit new drinkers across the year with a fully integrated approach that would enable us to create content, run sampling at events and grow our social presence.
Fashion’ has the power to transform a brand’s image and it’s an integral part of our target audience’s lives. However, if you want to play in this arena you need to be credible - you can’t be a badge on. Created the first 360o campaign with Elle magazine. A Fashion Bursary was given to an up-and-coming designer “Simone Rosha" and we attained instant credibility.
Simone acted as Cointreau's brand ambassador - designing a limited-edition bottle, creating an event, blog, social posts & sponsorship at her shows. This enabled us to create content across the year and build frequency of message. Resulted in 20% sales increase. 78% new customers agree ‘brand is stylish’. Recruited 285k new drinkers (TGI). Every KPI that was set, was doubled/tripled across all metrics!
