RED HOT THOUGHTS | PROACTIVE PR VS REACTIVE PR

Consumer Public Relations

Public Relations is enjoying a resurgence, especially online, with many businesses turning to online marketing and PR tactics to grow their brand presence digitally.

This is becoming more prevalent since the global pandemic, as businesses are looking to invest in top of the funnel marketing to drive growth in a re-awakening market.

Overall, this is great news but it does have some challenges.

Our Head of Digital PR Maninderjeet Deo breaks down the difference between Proactive and Reactive PR and the considerations you must make when choosing where to put your budget.

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