The challenge

To increase brand awareness

To introduce a new audience to their brand and iced tea products, who were either already aware of the associated benefits of CBD, or, may previously not have considered it. To increase traffic to their website, with a focus on better qualified users and specific landing pages. 

Our approach

When the specialist CBD-infused iced tea brand approached us to help create a new marketing campaign to increase their digital brand presence, drive consumers to their website and create a physical launch for their products in London, we jumped at the chance to work with this purpose-driven business and team.

The goal for us was to create a visually compelling brand story that would utilise multiple integrated touch points across digital and physical mediums. Illustrative imagery was centred around their natural ingredients and photography used to capture a sense of peace and harmony.

The outcome

The new strategic and creative campaign provided a joined up verbal and visual system giving Gibson’s Goodology the confidence to compete in a competitive environment with an innovative and emotive new value proposition.

This was definitely one of our more challenging digital projects too with so many regulations surrounding the promotion of CBD! However, our Performance team did a sterling job overcoming these hurdles and ensuring the ads were reaching the right target audiences and driving brand awareness, traffic and sales - all whilst complying with the various rules.

Client feedback

The Escape have customer business results as their primary focus for all and any activity that comes from their team. All conversations were rooted in what is best for the customer, best for the brand and best route to earn greater returns. I’m a fan.

Dave Gibson, Founder