Are you confusing 'strategy' with 'tactics'?

B2B - Brand Strategy
B2C - Brand Strategy

Strategy is a word we often hear banded around in marketing but if you look a little deeper could these be considered tactics? It is essential to understand the difference to ensure you have the right plan to achieve your business objectives.

Phil McEwan our Marketing Director, shares his expert advice on how to challenge your thinking and drive more impact from your marketing.


Read the full article here -