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StrategiQ

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Advanced Data Insights and Technical SEO that increased users 111% year-on-year.

For Reuters from 15/03/22

StrategiQ has used the following skills/services in the project.

Attribution & ROI
Content Performance & Optimisation
Data Science
Data Strategy
Marketing Attribution
Performance Marketing
Technology Auditing
Web Development

One of the world’s largest international news organisations, Reuters needed to consolidate their existing diverse online estate into one consistent central source of information. This involved merging their numerous global ‘editions’ of the website into one www.reuters.com site.

StrategiQ were appointed to collaborate with their engineering team on two key issues: a consultation on the impact of replatforming on SEO visibility, and launching a new registration/paywall for their newly-centralised content.

Our brief was to benchmark organic visibility and provide insight into which editions, content and countries were driving traffic to Reuters. Building on this benchmark, we modelled the impact on SEO visibility by closing 15 global editions and archiving legacy indexed content while also revealing how content could be paywalled while still being visible to Google.

Read the full case study here - https://strategiq.co/client-stories/reuterscom/

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